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Book review: Content Rules
Looking for just one book that will make sense of the whole content marketing minefield? You found it. Content is the new currency of marketing. Those with it cash in while those without it fall...
View ArticleThe complete B2B blog post – a guide for corporate blog post writers
An active blog is an essential component of almost any B2B content strategy. But there is more to a blog post than meets the eye Acting as your digital hub for your content strategy, your blog provides...
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Top 5 B2B benefits of blogging
As we described in ‘blogging: the engine in your content marketing machine’, the business blog is the ideal foundation for successful B2B content marketing. Even better than that, blogging can deliver...
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